Please come to this lovely reception for local artists. Everything is for sale ($50-$3000) and this should be really fun. See you there!
What You Can Do Today to Encourage Your Flourishing Creative Enterprise
Wednesday, February 16, 2011
Fast Company says:
The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.
The Apple and IKEA way
Take Apple. One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? “It’s all bullshit and hot air created to sell consulting projects and to give insecure managers a false sense of security. At Apple, we don’t waste our time asking users, we build our brand through creating great products we believe people will love."
Another hyper-growth brand, IKEA, has the same belief. One of us had the privilege of working closely with IKEA’s global brand and design leaders; at IKEA the unspoken philosophy is: “We show people the way.” IKEA designers don’t use user studies or user insights to create their products. When I asked them why, they said “We tried and it didn’t work.”
The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.
The Apple and IKEA way
Take Apple. One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? “It’s all bullshit and hot air created to sell consulting projects and to give insecure managers a false sense of security. At Apple, we don’t waste our time asking users, we build our brand through creating great products we believe people will love."
Another hyper-growth brand, IKEA, has the same belief. One of us had the privilege of working closely with IKEA’s global brand and design leaders; at IKEA the unspoken philosophy is: “We show people the way.” IKEA designers don’t use user studies or user insights to create their products. When I asked them why, they said “We tried and it didn’t work.”
Monday, February 07, 2011
Fast Company, my favorite daily newsletter about innovations in marketing and technology, has the following to say about the Super Bowl ads -- most of which I thought were great, especially Eminem, all the Chevy ads (my brother runs a dealership in Delaware)...The Doritos ads were gross...anyway, here's a quote from Fast Company:
Jason Peterson, chief creative officer at Euro RSCG's Chicago office, believes a Super Bowl hit is more than just YouTube views or Twitter tweets. The most successful ads, he says, will not just be watched again online, but be reimagined. In other words, they'll not only go viral--they'll become Internet memes.
"I think YouTube is obviously a big metric--if you see a cultural hit, you're going to see it first reflected online on YouTube," he says. "The next level is: How many parodies are you getting? How many people are getting off their asses, getting video cameras, and actually interacting with the work you put out there? Parodies, to me, are the biggest gauge of whether an advertisement is relevant with the market."
So, who is making fun of your ad campaign???
Jason Peterson, chief creative officer at Euro RSCG's Chicago office, believes a Super Bowl hit is more than just YouTube views or Twitter tweets. The most successful ads, he says, will not just be watched again online, but be reimagined. In other words, they'll not only go viral--they'll become Internet memes.
"I think YouTube is obviously a big metric--if you see a cultural hit, you're going to see it first reflected online on YouTube," he says. "The next level is: How many parodies are you getting? How many people are getting off their asses, getting video cameras, and actually interacting with the work you put out there? Parodies, to me, are the biggest gauge of whether an advertisement is relevant with the market."
So, who is making fun of your ad campaign???
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