Fast Company, my favorite daily newsletter about innovations in marketing and technology, has the following to say about the Super Bowl ads -- most of which I thought were great, especially Eminem, all the Chevy ads (my brother runs a dealership in Delaware)...The Doritos ads were gross...anyway, here's a quote from Fast Company:
Jason Peterson, chief creative officer at Euro RSCG's Chicago office, believes a Super Bowl hit is more than just YouTube views or Twitter tweets. The most successful ads, he says, will not just be watched again online, but be reimagined. In other words, they'll not only go viral--they'll become Internet memes.
"I think YouTube is obviously a big metric--if you see a cultural hit, you're going to see it first reflected online on YouTube," he says. "The next level is: How many parodies are you getting? How many people are getting off their asses, getting video cameras, and actually interacting with the work you put out there? Parodies, to me, are the biggest gauge of whether an advertisement is relevant with the market."
So, who is making fun of your ad campaign???
What You Can Do Today to Encourage Your Flourishing Creative Enterprise
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